Welcome to your local Toyota Centre. Whether you're looking for a new or used car, or would like to use our professional, competitively priced after care services, we can help you meet your motoring needs.
FRF Toyota is taking its first steps towards becoming a more conscious and eco-friendly business.
A few months ago, we had an issue at our Carmarthen dealership where some event balloons were let go into the air rather than being disposed of correctly. We were grateful for the people of Carmarthen who made us aware of this issue and have since made it a main business focus to decrease our impact on our environment.
FRF Toyota have partnered with MCS (Marine Conservation Society) to further champion the environmental benefits of Hybrid cars.
FRF Toyota are sponsorsing WCMX athlete Lily Rice, a star of the Toyota 'Start Your Impossible' campaign.
FRF Toyota have agreed a one-year sponsorship deal with prominent local WCMX athlete Lily Rice. Lily, who originates from Tenby in Pembrokeshire, is an Extreme Sport Para Athlete who rides Wheel Chair Moto X (WCMX); a cross between BMX and Skateboarding. At just 13 years old, Lily became the first female in Europe to land a wheelchair backflip - no small feat! Click here to see the footage.
Please check our Christmas opening hours if you're planning on visiting us over the Christmas break!
Known for its ability to handle all kinds of tough terrain – including the North Pole, South Pole and the Dakar Rally – Hilux has been the go-to vehicle if you’re in the market for a powerful workhorse.
Its indestructible reputation has been built over seven generations of constant development and testing in the harshest of topographies. From navigating treacherous icy ridges to entering an active volcano – the boundaries of impossibility keep on being pushed.
To understand the full legend though, we first need to delve back to where it all began…
The Toyota Mirai has become the first hydrogen fuel cell electric car to drive the length of Britain from John O’Groats to Land’s End, in the process emitting nothing but a few litres of pure water along the way.
We had a great time at the Pembrokeshire County Show last week.
Thank you to all our existing customers that stopped by to say hello - it was great catching up with you again!
It was a lovely couple of days at the show and luckily the sun came out eventually! We have a wide range of models on display in a variety of colours for visitors to look around. From the show-stopping C-HR to the brand new AYGO, to the gorgeous GT86 we have in our used car stock - there was something for everyone on display!
Come and see us at the Pembrokeshire County Show 2018!
We're attending the annual Pembrokeshire County Show from Tuesday 15th August - Thursday 16th August!
It's a great opportunity for you to meet us and discuss everything Toyota. We'll have a variety of cars with us from the brand new AYGO to the Hilux Invincible!
Make sure you take advantage of our exclusive County Show offers
Amazing discounts will be available on all cars throughout the event so it's a great time for you to enquire!
We're exhibiting at the Swansea Motability Show!
Come and meet us at the Swansea Motability Show - Saturday 11th August till Sunday 12th August!
We'll be set up in Castle Square, Swansea with the gorgeous C-HR so pop by and say hello! We've got an amazing Motability offer on the C-HR exclusively for the show so make sure you're there to claim it!
The C-HR is the perfect Motability car...
Toyota Gazoo Racing won the 86th 24 Hours of Le Mans over the weekend, where its cars took the chequered flag in first and second place. It was an historic first victory for Toyota in its 20th entry in the world-famous race.
The #8 TS050 Hybrid takes the chequered flag, closely followed by its #7 sister car
As the leading manufacturer in Hybrid vehicles, we like to think we know a thing or two about how it all works!
But how well do you know Hybrid?
We've created a handy explainer video to show you what it's like to drive a Toyota Hybrid featuring the lovely C-HR!
If you'd like some more information about how our Toyota Hybrids work then please get in touch!
Ice cream, cold drinks, a radio DJ and great deals on new and used cars...what better way to start the summer!
On Saturday 9th June we're having a summer event here at FRF Toyota Carmarthen with some great deals available on our new and used cars!
We'll have cold refreshments available and radio DJ Helen Enser Morgan from Radio Carmarthen will be on hand to play some amazing summer tunes. Here's a taste of what to expect this weekend.
New Cars