Important - Please click here to view our COVID-19 update
Welcome to your local Toyota Centre. Whether you're looking for a new or used car, or would like to use our professional, competitively priced after care services, we can help you meet your motoring needs.
Based on 67 reviews
Based on 67 reviews
Mon - Fri: 9.00am - 6.00pm
Saturday: 9.00am - 5.00pm
Sunday: 10.00am - 4.00pm
Mon - Fri: 8.30am - 5.00pm
Saturday: 8.30am - 12.00
Sunday: Closed
Mon - Fri: 9.00am - 6.00pm
Saturday: 9.00am - 5.00pm
Sunday: 10.00am - 4.00pm
Mon - Fri: 8.30am - 5.00pm
Saturday: 8.30am - 12.00
Sunday: Closed
Additional: Parts
Covid-19 Procedure.
Card payment is preferred. For your safety and ours, please avoid using cash as a payment method.
It is vitally important that you are able to visit our Dealership safely, so we have introduced the following additional safety measures to help protect you and our colleagues.
If you have symptoms of Covid-19 a high temperature, a new, continuous cough or loss of smell or taste (anosmia) – Please stay home and contact us to re-arrange your visit.
Known for its ability to handle all kinds of tough terrain – including the North Pole, South Pole and the Dakar Rally – Hilux has been the go-to vehicle if you’re in the market for a powerful workhorse.
Its indestructible reputation has been built over seven generations of constant development and testing in the harshest of topographies. From navigating treacherous icy ridges to entering an active volcano – the boundaries of impossibility keep on being pushed.
To understand the full legend though, we first need to delve back to where it all began…
With social distancing measures and sanitising facilities now in place, we are delighted to announce we are fully open for business.
Fancy a change, but think you're stuck?
You may not need to wait until the end of your car finance agreement to switch to a new car with us! After all...
Life is too short for high interest rates!
We could upgrade your car with a lower APR, with interest rates from as little as 0%!
Interested? Put us to the test and see what you could be saving!
Call us on 01267 240360 to book an appointment to discuss your options.
FRF Toyota continue their long-term sponsorship of close neighbours Carmarthen Quins RFC for another 3 years.
We are excited to announce that we will be the main sponsor of the Carmarthen Quins for the next 3 seasons.
We first sponsored the Quins when we opened our Carmarthen branch in 2016 so we are looking forward to continuing this partnership.
The Toyota Scrappage Scheme is still available through 2019 but we're not sure how long it will be around so make sure you make the most of this great scheme now!
Toyota is helping more motorists move into cleaner cars like the eye-catching AYGO and stylish Yaris through the Scrappage Scheme with up to £2,500 scrappage saving available*
If your vehicle was registered before 1st July 2011 and you have owned it for over 6 months, you could be eligible for our Scrappage Scheme!
And there's no need to worry, we make sure we scrap your old car in an ecological way.
FRF Toyota is taking its first steps towards becoming a more conscious and eco-friendly business.
A few months ago, we had an issue at our Carmarthen dealership where some event balloons were let go into the air rather than being disposed of correctly. We were grateful for the people of Carmarthen who made us aware of this issue and have since made it a main business focus to decrease our impact on our environment.
FRF Toyota have partnered with MCS (Marine Conservation Society) to further champion the environmental benefits of Hybrid cars.
FRF Toyota are sponsorsing WCMX athlete Lily Rice, a star of the Toyota 'Start Your Impossible' campaign.
FRF Toyota have agreed a one-year sponsorship deal with prominent local WCMX athlete Lily Rice. Lily, who originates from Tenby in Pembrokeshire, is an Extreme Sport Para Athlete who rides Wheel Chair Moto X (WCMX); a cross between BMX and Skateboarding. At just 13 years old, Lily became the first female in Europe to land a wheelchair backflip - no small feat! Click here to see the footage.
Please check our Christmas opening hours if you're planning on visiting us over the Christmas break!
The Toyota Mirai has become the first hydrogen fuel cell electric car to drive the length of Britain from John O’Groats to Land’s End, in the process emitting nothing but a few litres of pure water along the way.
We had a great time at the Pembrokeshire County Show last week.
Thank you to all our existing customers that stopped by to say hello - it was great catching up with you again!
It was a lovely couple of days at the show and luckily the sun came out eventually! We have a wide range of models on display in a variety of colours for visitors to look around. From the show-stopping C-HR to the brand new AYGO, to the gorgeous GT86 we have in our used car stock - there was something for everyone on display!